In the summer of 2019, CCB’s Leadership Team sat down for an overhaul of our company values. This isn’t to say that our former values were not important - they’ve now been intertwined with our current ones - but the team felt it was necessary to refocus what the company stands for, and what we look for in the people we hire.
These new values form the acronym IMPACT, which was by design. Everything we do at CCB is geared towards making an impact in the lives of our clients, our partners, and our employees. These values were meticulously selected and will be a driving force that propels CCB into the future.
INSPIRING
A short definition for INSPIRING would be “choosing your attitude to motivate others”, but it truly means much more than that.
Each day, we get to decide how we show up for work, and the attitude we carry throughout the day. That choice will impact not only ourselves but everyone around us. A positive attitude is such a difference-maker – it’s contagious, and it allows us and others to build confidence in both personal and professional aspects.
MENTORING
As we were considering “M” words for our new core values, we debated management, motivation, and mindfulness. They’re generally good words, have high intent, and sparked good conversation. Then mentoring was suggested – it was the perfect word, at the perfect time.
Lindsay Fernandez even offered the phrase, “no one cares how much you know until they know how much you care.” Mentoring is simply a process to transfer knowledge relevant to work, career, or professional development. It’s critical to our future success, and we’re committed to it.
CCB has long benefited from employees whose tenure isn’t counted in years but in decades. Those laborers, carpenters, foremen, superintendents, and office staff can pass on vast amounts of knowledge and best practices to the next wave of men and women who join our team.
PARTNERSHIP
As we gathered to discuss updating and confirming our core values, the idea of “partnership” was brought up almost immediately. Everyone was on board with the concept, it just needed definition. For decades, CCB has aimed to be a partner to clients, not just a vendor. It’s a different mindset – it’s about shared success, not just compensation.
Being a partner demands a level of commitment that can’t be imagined or achieved as just a vendor. Michael Jordan said, "Talent wins games, but teamwork and intelligence win championships." That same smart, intentional approach extends to and among our office staff, field crew, trusted subcontractors, and suppliers as we strive to build strong, mutually beneficial, long-lasting partnerships.
Each time we can offer innovative solutions and be proactive, our role as a trusted advisor is confirmed, and our reputation as a creative problem solver grows stronger. Clearly, not every business relationship can become a partnership. However, we strive to identify those that can and take the necessary steps to form that bond.
ACCOUNTABLE
Being ACCOUNTABLE reduces stress and fosters a positive, results-driven environment. It doesn’t mean being perfect, but owning your actions and choices.
Our task-driven assignments are critical to our success, and it’s our responsibility to give clarity of purpose for the work being done. With accountability as a CCB core value, our team will be more intentional to communicate “the big picture”, which will, in turn, improve outcomes on all jobs.
CONSTRUCTIVE
Among CCB’s core values, CONSTRUCTIVE is simply, “be a positive force.” We each have the opportunity every day to lift people up. That boost could be for our neighborhood, a not-for-profit, church, or social service agency that we support, a client, a co-worker, a vendor, or friend – anyone you contact throughout the day. Almost every moment of every day is an opportunity to be someone’s champion. Our impact on them may be the best part of their day – it boosts your attitude, reflects your values, and builds your character.
As builders, we risk limiting our view of what “constructive” can mean. Certainly, in our world, it means to create. We bring constructive solutions – or at the very least, steps toward solutions – to our clients every day. Even if we’re hired to demo a space or building, it’s still constructive as that client moves toward a goal. But as a core value, it’s about encouraging development. That could be physical, mental, emotional, or otherwise. If you are a constructive member of a community, you are a positive force, interested in building up and improving your community.
Constructive is a forward concept. It’s not stagnant, and certainly not regressive. In our minds, the most critical ingredient to moving forward is the attitude you start with. Every day, we get to choose our attitude. The trickle-down effect from that single choice will likely drive the day’s results more than any other action we take. Be grateful, be helpful, and be constructive.
TOGETHER
As a business, CCB has the functions and personnel necessary to stay organized and moving forward – accounting, support, marketing, etc. But as a construction company, the two departments unique to our industry and the heartbeat of our company are project management and field operations.
In a perfect world, these two areas ebb and flow with precision and grace. However, the world is NOT perfect. We are constantly finding new ways to improve how these twoOur goal is to hire smartly so when challenges pop up, our talent and experience take over and lead to good outcomes. All of that – combined with the important departments mentioned before – is what it looks like to work TOGETHER!
